• "Purshade plays a significant role in helping our growers optimize the value of each and every acre by maintaining quality and reducing costly solar damage."

    A. Lopez
    Distributor, Dominican Republic
  • "We have found Purshade-O provides superior and environmentally friendly weather protection that leaves no residue after harvest."

    D. Vanderhoff
    Distributor, Pacific Northwest, USA
  • "As a supplier of crop protection products, we are pleased to offer Purshade products to our growers that help maintain the high quality of fruit grown in the Pacific Northwest."

    D. Vanderhoff,
    Distributor, Pacific Northwest, USA
  • "The Purshade products provide superior protection with no post-harvest residue. These qualities and its competitive price enable our growers to compete with countries around the world."

    A. Ochagavia,
    Distributor, Chile
  • "The results we've seen from crops treated with Purshade confirm that it is a valuable tool for growers to counteract the stress and productivity losses associated with Arizona's hot and dry growing conditions."

    M. John

    Distributor, Arizona, USA
  • "When water resources are restricted, each drop of water counts. Even under normal growing conditions, I am confident recommending Purshade to my customers as a way to enhance yields, and I know firsthand that it has been particularly beneficial on my own farm during these recent dry seasons."

    D. Cheetham,
    Distributor, California, USA
  • "With Purshade, we've been able to protect our crops from the damaging effects of UV and IR radiation, resulting in high quality avocados."

    P. Castillo,
    Grower, Dominican Republic
  • "I have a reputation of consistently delivering high quality tomatoes. That requires I optimize the growing conditions for each acre. Purshade does just that while significantly boosting the value of each harvest by reducing sunburn damage."

    K. Cochran,
    Grower, North Carolina, USA
  • "Using Purshade, we not only saw better color, we also observed a lot better finish. When you rub the protectant off of the apples—even out in the field—you could see a sparkle that was out of the ordinary."

    J. Bryant,
    Grower, Virginia, USA
  • "With Purshade, our pack-outs were up considerably. We would normally be at a 75% pack-out, and we were actually above 90% on a fair amount of our early Red Delicious."

    J. Bryant,
    Grower, Virginia, USA
  • "By using Purshade on our peppers we reduced the sunburn, reduced culls, and increased our marketable yield by approximately 10% to 15%."

    D. Murrieta,
    Grower, Arizona, USA
  • "Purshade really reduced the plant stress during the hot days – our pepper plants looked much healthier."

    D. Murrieta,
    Grower, Arizona, USA
  • "We used Purshade on our Ginger Golds and were extremely pleased with the results and easy removal. Our pack-outs increased from 14 packed boxes the previous year to 21 packed boxes from the 2009 crop."

    D. Gamache,
    Grower, Washington, USA
  • "Using Purshade last season on our melons, we experienced a significant increase in fruit size along with additional pickings, which helped contribute to our pounds per acre harvested increase of more than 35% year-over-year."

    D. Strong,
    Grower, Texas, USA
  • "With Purshade, our melon plants look healthier and less stressed from the sun."
    D. Strong,
    Grower, Texas, USA
  • "With the protection of Purshade, growers have seen higher-quality and higher-value crops."

    B. Robles
    Distributor, Mexico
  • "I have tried other products in the past, but no other product has provided the flexibility, performance, and usability of Purshade-O."

    R. Cowan
    Grower, PNW, USA
  • "Purshade-O is easy to mix, apply, and remove. It doesn't cover the natural color or interfere with color picking, it leaves minimal residue, and can be used on both conventional and organic crops."

    R. Cowan
    Grower, PNW,USA
  • "In our Purshade trials, we've seen significant reductions in sun damage which translates directly into improved returns, and we've also been impressed with the product's ease of use."

    D. Cheetham
    Distributor, CA
  • "Purshade offers excellent coverage, is easy to handle, mix, apply and remove, and can be sprayed with other crop protectants, which saves growers time and money."

    D. Cheetham
    Distributor, CA

Protecting Apples

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Benefits

Increase Marketable Yield Potential

Enhance Crop Quality

Improve Water Use Efficiency

 

 

Highlights

Based on sound science and global experience

Calcium-based liquid formulation is easy to mix, apply, and remove

Tank mixes, stays in suspension, and covers evenly

Gentle on equipment

Scatters UV light to reduce sunburn

Keeps plants cooler by reflecting IR

Broad compatibility

Safe for workers

Quality controlled

 

 

 

Rated among the top three reasons for cullage, solar stress can damage the apple surface with white, yellow, bronze, and brown discoloration, and overheating can dramatically decrease internal fruit quality. Reducing the negative effects of the sun on apples has been shown to significantly improve overall manifest.

Based on Advanced Reflectance Technology™ (ART™), Purshade has been engineered to prevent solar damage and heat stress by reflecting harmful wavelengths of solar radiation such as ultraviolet (UV) and infrared (IR) away from the plant, while still allowing transmission of sufficient sunlight for photosynthesis

Protecting Apples

The chart above shows percent decreases in total sun damage on multiple varieties of apples treated with Purshade around the world. Purshade is proven to significantly reduce the effects of harmful solar radiation on crops while minimizing heat stress. Specifically, apples treated with Purshade show dramatically increased quality with improved size, color, and weight. In the example below, the apples on the left and right have been treated with Purshade, while the two apples in the middle have not.

Protecting Apples
Source: Grobe Fruit Farm – Elyria, Ohio. 2010.

Developed by the experts in solar stress crop protection, the calcium-based Purshade family of products is easy to mix, apply, and remove; are highly compatible with other products; and can be applied with standard spray equipment. Purshade stands as the most efficient and least labor-intensive solution to solar damage on crops. As growers in the globe report, Purshade products are proven to promote healthier plants with decreased heat stress and UV burn while reducing labor costs and increasing crop yields.

 

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