Purshade Video
  • "Purshade plays a significant role in helping our growers optimize the value of each and every acre by maintaining quality and reducing costly solar damage."

    A. Lopez
    Distributor, Dominican Republic
  • "We have found Purshade-O provides superior and environmentally friendly weather protection that leaves no residue after harvest."

    D. Vanderhoff
    Distributor, Pacific Northwest, USA
  • "As a supplier of crop protection products, we are pleased to offer Purshade products to our growers that help maintain the high quality of fruit grown in the Pacific Northwest."

    D. Vanderhoff,
    Distributor, Pacific Northwest, USA
  • "The Purshade products provide superior protection with no post-harvest residue. These qualities and its competitive price enable our growers to compete with countries around the world."

    A. Ochagavia,
    Distributor, Chile
  • "The results we've seen from crops treated with Purshade confirm that it is a valuable tool for growers to counteract the stress and productivity losses associated with Arizona's hot and dry growing conditions."

    M. John

    Distributor, Arizona, USA
  • "When water resources are restricted, each drop of water counts. Even under normal growing conditions, I am confident recommending Purshade to my customers as a way to enhance yields, and I know firsthand that it has been particularly beneficial on my own farm during these recent dry seasons."

    D. Cheetham,
    Distributor, California, USA
  • "With Purshade, we've been able to protect our crops from the damaging effects of UV and IR radiation, resulting in high quality avocados."

    P. Castillo,
    Grower, Dominican Republic
  • "I have a reputation of consistently delivering high quality tomatoes. That requires I optimize the growing conditions for each acre. Purshade does just that while significantly boosting the value of each harvest by reducing sunburn damage."

    K. Cochran,
    Grower, North Carolina, USA
  • "Using Purshade, we not only saw better color, we also observed a lot better finish. When you rub the protectant off of the apples—even out in the field—you could see a sparkle that was out of the ordinary."

    J. Bryant,
    Grower, Virginia, USA
  • "With Purshade, our pack-outs were up considerably. We would normally be at a 75% pack-out, and we were actually above 90% on a fair amount of our early Red Delicious."

    J. Bryant,
    Grower, Virginia, USA
  • "By using Purshade on our peppers we reduced the sunburn, reduced culls, and increased our marketable yield by approximately 10% to 15%."

    D. Murrieta,
    Grower, Arizona, USA
  • "Purshade really reduced the plant stress during the hot days – our pepper plants looked much healthier."

    D. Murrieta,
    Grower, Arizona, USA
  • "We used Purshade on our Ginger Golds and were extremely pleased with the results and easy removal. Our pack-outs increased from 14 packed boxes the previous year to 21 packed boxes from the 2009 crop."

    D. Gamache,
    Grower, Washington, USA
  • "Using Purshade last season on our melons, we experienced a significant increase in fruit size along with additional pickings, which helped contribute to our pounds per acre harvested increase of more than 35% year-over-year."

    D. Strong,
    Grower, Texas, USA
  • "With Purshade, our melon plants look healthier and less stressed from the sun."
    D. Strong,
    Grower, Texas, USA
  • "With the protection of Purshade, growers have seen higher-quality and higher-value crops."

    B. Robles
    Distributor, Mexico
  • "I have tried other products in the past, but no other product has provided the flexibility, performance, and usability of Purshade-O."

    R. Cowan
    Grower, PNW, USA
  • "Purshade-O is easy to mix, apply, and remove. It doesn't cover the natural color or interfere with color picking, it leaves minimal residue, and can be used on both conventional and organic crops."

    R. Cowan
    Grower, PNW,USA
  • "In our Purshade trials, we've seen significant reductions in sun damage which translates directly into improved returns, and we've also been impressed with the product's ease of use."

    D. Cheetham
    Distributor, CA
  • "Purshade offers excellent coverage, is easy to handle, mix, apply and remove, and can be sprayed with other crop protectants, which saves growers time and money."

    D. Cheetham
    Distributor, CA

Improving Water Use Efficiency

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As noted in Figure 1 below, the rate of photosynthesis in a plant depends on the plant temperature and, in turn, the amount of water available to the plant to regulate its temperature. When temperatures rise, plants need more water to cool themselves. If soil moisture is high, the demands for water can be met. But when temperatures rise and soil moisture is limited, the crop will experience heat stress.

During periods of stress, stomates may close to avoid cavitation, causing a reduction in photosynthesis, which can limit biomass production and reduce quality potential. Solar protectants, such as calcium-based Purshade® products, have been shown to reduce leaf temperature, decrease heat stress, and promote biomass development in various crops as a result of their ability to shield the plant from harmful ultraviolet (UV) and infrared (IR) radiation.


Figure 1

Roughly 90% to 95% of the water that moves into a plant is lost via transpiration, which in a crop such as tomatoes adds up to more than 640,000 gallons of water per acre per year. Even small gains in water use efficiency can add up to significant savings of water.
By reflecting heat-producing IR radiation, solar protectants help to keep the plant cooler, allowing for more efficient use of available water and photosynthesis to continue under solar-stress conditions.

By keeping the plant cooler, Purshade protectants can help to:

  • Maintain photosynthetic activity during the day, enabling the plant to store the energy needed for biomass production during the later hours.
  • Maintain normal transpiration.
  • Improve respiration.
  • Lower the crop water stress index.
  • Use available water in the root zone, rather than lose it to gravitational pull or evaporation.

Including the use of a solar protectant, such as Purshade, is a viable management tool to assist in efforts to reduce plant stress and loss of water via transpiration, improve water use efficiencies, and reduce water consumption in various cropping systems. Plants under less stress are healthier, enabling them to better resist attack from disease and insects as well as maximize their yield potential.

 

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